Park, Minkyung
      Exploring influental factors that explain the probability of visiting a destination: the case of state travel information inquiry groups / Minkyung Park, Chi-Ok Oh.

KST: 363-2; KST: 663-1; KST: 312; KST: 1051
* marketing destinacija * učinkovitost promocije i usmena promocija * primjeri * Sjeverna Amerika
* znanstveni članak
* conversion study * destination marketing organisations (DMOs)

* destination marketing * tourism efficacity and word of mouth * examples * North America

1. Oh, Chi-Ok


U: Tourism analysis : an interdisciplinary journal. Vol. 16 (2011), No. 6. - 693-700.

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