Allison, Pamela
      A conceptual model for mystery shopping motivations / Pamela Allison, Denver Severt, Duncan Dickson. - 2010.

KST: 3223-1-1; KST: 4221; KST: 12
* ponašanje i iskustvo potrošača * motivacije * istraživanja u turizmu
* znanstveni članak
* mystery shopping * grounded theory * motivations

* consumer behaviour and experience * motivations * research in tourism

1. Severt, Denver
2. Dickson, Duncan


U: Journal of hospitality marketing & management. Vol. 19 (2010), No. 6. - 629-657.

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