Pan, Steve
      The role of TV commercial visuals in forming memorable and impressive destination images / Steve Pan.

KST: 4222; KST: 662-3; KST: 106
* image i marka (brand) * TV, filmovi, kazete * Australija i Oceanija
* znanstveni članak
* tourism TV commercials * destination image * framing * New Zealand

* image and brand * TV, films, audio-video cassettes * Australia and Oceania

U: Journal of travel research. Vol. 50 (2011), No. 2. - 171-185.

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