Ravichandran, Swathi
Using wellness services to position and promote brand India / Swathi Ravichandran, Satya Suresh.
KST: 81-4-3; KST: 4222; KST: 1042
* wellness * image i marka (brand) * Južna i Srednja Azija
* znanstveni članak
* India * wellness tourism * destination branding * positioning
* wellness * image and brand * South and Central Asia
1. Suresh, Satya
U: International journal of hospitality and tourism administration. Vol.11 (2010), No. 2. - 200-217.