Scott, Noel
The marketing of hospitality and leisure experiences / Noel Scott, Eric Laws, Philipp Boksberger.
KST: 363
* marketing u turizmu - posebna pitanja
* znanstveni članak
* experience economy * destination management * experience types
* marketing in tourism - specific issues
1. Laws, Eric
2. Boksberger, Philipp
U: Journal of hospitality marketing & management. Vol. 18 (2009), No. 2-3. - 99-110.