Sparks, Beverley A.
      The impact of online reviews on hotel booking intentions and perception of trust / Beverly A. Sparks, Victoria Browning.

KST: 731; KST: 2221
* rezervacijski i distribucijski sustavi * hotelijerstvo
* znanstveni članak
* online reviews * e-complaints * travel choice * trust * electronic word of mouth * consumer generated communication * hotel bookings

* reservation and distribution systems * hotel industry

1. Browning, Victoria


U: Tourism management : research - policies - practice. Vol. 32 (2011), No. 6. - 1310-1323.

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