Thi Le, Diem-Trinh
Segmenting visitors to battlefield sites: international visitors to the former demilitarized zone in Vietnam / Diem-Trinh Thi Le, Douglas G. Pearce.
KST: 313; KST: 524; KST: 4221; KST: 1043
* segmentacija * posebne atrakcije * motivacije * Istočna Azija i Pacifik
* znanstveni članak
* battlefield tourism * Vietnam * market segmentation * motivation * factor analysis * cluster analysis
* segmentation * specific attractions * motivations * East Asia and the Pacific
1. Pearce, Douglas G.
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 28 (2011), No. 4. - 451-463.