Nadav, Sharon
      Examining corporate sponsorship of charitable events in the greater Charleston area / Sharon Nadav, Wayne W. Smith, Andrea Canberg. - 2010.

KST: 81-19-1; KST: 4221-2; KST: 1051
* spektakli, mega-events * odluke * Sjeverna Amerika
* znanstveni članak
* sponsorship * decision making * policy * marketing

* mega-events * decisions * North America

1. Smith, Wayne W.
2. Canberg, Andrea


U: Event management : an international journal. Vol. 14 (2010), No. 3. - 239-250.

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