Gripsrud, Geir
      Effects of hosting a mega-sport event on country image / Geir Gripsrud, Erik B. Nes, Ulf H. Olsson. - 2010.

KST: 81-19-1; KST: 434-1; KST: 4222
* spektakli, mega-events * sport * image i marka (brand)
* znanstveni članak
* mega-sport event * Olympic Games * nation branding * country image

* mega-events * sports * image and brand

1. Nes, Erik B.
2. Olsson, Ulf H.


U: Event management : an international journal. Vol. 14 (2010), No. 3. - 193-204.

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