Tkaczynski, Aaron
Event segmentation: a review and research agenda / Aaron Tkaczynski, Sharyn R. Rundle-Thiele.
KST: 81-19; KST: 313; KST: 122-1
* manifestacijski turizam * segmentacija * bibliografije
* znanstveni članak
* events * market segmentation * literature review
* event tourism * segmentation * bibliographies
1. Rundle-Thiele, Sharyn R.
U: Tourism management : research - policies - practice. Vol. 32 (2011), No. 2. - 426-434.