Measuring the effectiveness of destination marketing campaigns: comparative analysis of conversion studies / Stephen Pratt ... [et al.]. - 2010.

KST: 663-1; KST: 363-2; KST: 1024GB
* kontrola učinkovitosti promocije * marketing destinacija * Velika Britanija
* znanstveni članak
* destination marketing evaluation * conversion methodology * domestic tourism * United Kingdom

* tourism efficacity control * destination marketing * United Kingdom

1. Pratt, Stephen
2. McCabe, Scott
3. Cortes-Jimenez, Isabel
4. Blake, Adam


U: Journal of travel research. Vol. 49 (2010/11), No. 2. - 179-190.

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