Campo Martínez, Sara
Country versus destination image in a developing country / Sara Campo Martinez, Maria D. Alvarez.
KST: 4222; KST: 81-134; KST: 332-2
* image i marka (brand) * turizam u zemljama u razvoju * turistička destinacija - razni aspekti
* znanstveni članak
* country image * destination image * scale development * cognitive * affective
* image and brand * tourism in developing countries * tourism destination - diverse aspects
1. Alvarez, Maria D.
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 7. - 748-764.