Kwon, Jeamok (Jane)
      Identifying the role of cognitive, affective, and behavioral components in understanding residents' attitudes toward place marketing / Jeamok (Jane) Kwon, Christine A. Vogt.

KST: 5333-1; KST: 363-2
* stavovi lokalnog stanovništva * marketing destinacija
* znanstveni članak
* place marketing * residents' attitudes * attitude theory * reasoned action theory * social exchange theory

* host population attitudes * destination marketing

1. Vogt, Christine A.


U: Journal of travel research. Vol. 49 (2010/11), No. 4. - 423-435.

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