Schmallegger, Doris
      Destination image projection on consumer-generated content websites: a case study of the Flinders Ranges / Doris Schmallegger, Dean Carson.

KST: 4222; KST: 363-2; KST: 733
* image i marka (brand) * marketing destinacija * web stranice
* znanstveni članak
* destination image * consumer-generated content * word of mouth * destination marketing

* image and brand * destination marketing * web pages

1. Carson, Dean


U: Information technology & tourism : applications, methodologies, techniques. Vol. 11 (2009), No. 2. - 111-127.

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