Horse racing image: re-examination of relations between image and intention to visit / Chul Jeong...[et al.].

KST: 81-23-2; KST: 4222; KST: 4221-2
* jahanje * image i marka (brand) * odluke
* znanstveni članak
* horse racing image * cognitive image * affective image * intention to visit * canonical correlation * logistic regression

* horse riding * image and brand * decisions

1. Jeong, Chul
2. Kim, Yu Kyoum
3. Ko, Yong Jae
4. Lee, Hoon
5. Jeong, Ran-Soo


U: Journal of quality assurance in hospitality & tourism. Vol. 10 (2009), No. 3. - 194-217.

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