Vogel, Michael P.
      The economic of US cruise companies' European brand strategies / Michael P. Vogel.

KST: 22531; KST: 313; KST: 4222; KST: 1051
* kružna putovanja * segmentacija * image i marka (brand) * Sjeverna Amerika
* znanstveni članak
* cruise * strategy * segmentation * pricing * branding

* cruising * segmentation * image and brand * North America

U: Tourism economics : the business and finance of tourism and recreation. Vol. 15 (2009), No. 4. - 735-751.

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