Chhabra, Deepak
Proposing perceptions-based unique marketing strategies for gamblers / Deepak Chhabra, Kathy Andereck.
KST: 2294; KST: 313
* igračnice * segmentacija
* znanstveni članak
* casino gambling * impact perceptions * market segmentation
* casinos, gambling * segmentation
1. Andereck, Kathy
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 26 (2009), No. 4. - 364-382.