Royo-Vela, Marcelo
      Rural-cultural excursion conceptualization: a local tourism marketing management model based on tourist destination image measurement / Marcelo Royo-Vela. - 2009.

KST: 4222; KST: 3321-2; KST: 363-2
* image i marka (brand) * turistička destinacija - razni aspekti * marketing destinacija
* znanstveni članak
* excursion * rural-cultural * tourism * image * measurement * excursionist profile * marketing * management * model * emotional response

* image and brand * tourism destination - diverse aspects * destination marketing

U: Tourism management : research - policies - practice. Vol. 30 (2009), No. 3. - 419-428.

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