Tkaczynski, Aaron
Segmentation: a tourism stakeholder view / Aaron Tkaczynski, Sharyn R. Rundle-Thiele, Narelle Beaumont.
KST: 313; KST: 363-2
* segmentacija * marketing destinacija
* znanstveni članak
* segmentation * tourism stakeholders * destination marketing * case study
* segmentation * destination marketing
1. Rundle-Thiele, Sharyn R.
2. Beaumont, Narelle
U: Tourism management : research - policies - practice. Vol. 30 (2009), No. 2. - 169-175.