Singh, Neha
      Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games: implications from extracted tacit knowledge / Neha Singh, Clark Hu.

KST: 363-2; KST: 81-19-1; KST: 434-1; KST: 1023GR
* marketing destinacija * spektakli, mega-events * sport * Grčka
* znanstveni članak
* ATHOC (Athens Organizing Committee) * GNTO (Greek National Tourism Organization) * destination marketing * tacit knowledge * Olympic Games * strategic alignment

* destination marketing * mega-events * sports * Greece

1. Hu, Clark


U: Tourism management : research - policies - practice. Vol. 29 (2008), No. 5. - 929-939.

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