Segmentation strategies for hospitality managers: target marketing for competitive advantage / Kathleen L. Andereck.

KST: 313
* segmentacija
* prikaz knjige

* segmentation

1. Morritt, Ron - - autor djela koje se prikazuje
2. Andereck, Kathleen L. - - autor prikaza


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 36 (2009), No. 1. - 155-156.

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