Thompson, Karen
      Segmenting and profiling visitors to the Ulaanbaatar Naadam Festival by motivation / Karen Thompson, Peter Schofield.

KST: 81-19-3; KST: 313; KST: 4221; KST: 1042
* festivali * segmentacija * motivacije * Južna i Srednja Azija
* znanstveni članak
* motivations * segmentation * factor-cluster analysis * cultural festival * Mongolia * Naadam

* festivals * segmentation * motivations * South and Central Asia

1. Schofield, Peter


U: Event management : an international journal. Vol. 13 (2009), No. 1. - 1-15.

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