Boo, Soyoung
      Using a validation process to develop market segmentation based on travel motivation for major metropolitan areas / Soyoung Boo, David L. Jones.

KST: 313; KST: 4221-4; KST: 81-5-1
* segmentacija * preferencije * gradski turizam
* znanstveni članak
* travel motivation * market segmentation * cluster analysis * discriminant analysis

* segmentation * preferences * urban tourism

1. Jones, David L.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 26 (2009), No. 1. - 60-79.

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