Kulendran, Nada
      Measuring the return from Australian tourism marketing expenditure / Nada Kulendran, Larry Dwyer.

KST: 363-2; KST: 341; KST: 106
* marketing destinacija * turistička potrošnja - općenito i značajke * Australija i Oceanija
* znanstveni članak
* tourism demand * destination marketing * dynamic modeling * cost-effectiveness analysis * Australia * Asia

* destination marketing * tourist expenditure - general and characteristics * Australia and Oceania

1. Dwyer, Larry


U: Journal of travel research. Vol. 47 (2008/09), No. 3. - 275-284.

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