Barbieri, Carla
      RV and camping shows: a motivation-based market segmentation / Carla Barbieri, Edward Mahoney, Robert Palmer.

KST: 81-19-2; KST: 313
* spektakli, mega-events * segmentacija
* znanstveni članak
* RV and camping industry * consumer show * market segmentation * factor/cluster analysis * event management

* mega-events * segmentation

1. Mahoney, Edward
2. Palmers, Robert


U: Event management : an international journal. Vol. 12 (2008), No. 2. - 53-66.

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