Dolnicar, Sara
      Are green tourists a managerially useful target segment? / Sara Dolnicar, Katrina Matus.

KST: 81-18-1; KST: 313
* održivi turizam * segmentacija
* znanstveni članak
* sustainable tourism * green tourists * a priori segmentation * commonsense segmentation * a posteriori segmentation * data-driven segmentation * profiling

* sustainable tourism * segmentation

1. Matus, Katrina


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 17 (2008), No. 3-4. - 314-334.

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