Huiling Chen, Annie
      Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei-London route as an example / Annie Huiling Chen, Norman Peng, Chris Hackley. - 2008.

KST: 2254; KST: 3223-1-1; KST: 363-3; KST: 1043
* zračni promet * ponašanje i iskustvo potrošača * marketing u turizmu - ostalo * Istočna Azija i Pacifik
* znanstveni članak
* service marketing * airline industry * consumer behavior * Taiwan * tourism

* air transportation * consumer behaviour and experience * marketing in tourism - other * East Asia and the Pacific

1. Peng, Norman
2. Hackley, Chris


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 25 (2008), No. 2. - 149-160.

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