Jun, Jong Woo
      Impacts of events on the brand Germany: perspectives from yunger Korean consumers / Jong Woo Jun, Hyoungdong Lee.

KST: 434-1; KST: 81-19-3; KST: 4222; KST: 1025DE
* sport * festivali * image i marka (brand) * Njemačka
* znanstveni članak
* World Cup Soccer Games * art event * country brand * country-of-origin company

* sports * festivals * image and brand * Germany

1. Lee, Hyoungdong


U: Event management : an international journal. Vol. 11 (2008), No. 3. - 145-153.

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