Wooten, Marian H.
      Differences in arts festival visitors based on level of past experience / Marian H. Wooteh, William C. Norman.

KST: 81-19-1; KST: 3223-1-1; KST: 352
* spektakli, mega-events * ponašanje i iskustvo potrošača * konkurentnost
* znanstveni članak
* visitor differences * past experience * arts festival * marketing tools

* mega-events * consumer behaviour and experience * competitiveness

1. Norman, William C.


U: Event management : an international journal. Vol. 11 (2008), No. 3. - 109-120.

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