Web-based permission marketing: segmentation for the lodging industry / Eric T. Brey ... [et al.]. - 2007.

KST: 363-3; KST: 31; KST: 733
* marketing u turizmu - ostalo * istraživanje tržišta * web stranice
* znanstveni članak
* consumer comparison * lodging marketing * permission marketing * relationship marketing * web marketing

* marketing in tourism - other * market research * web pages

1. Brey, Eric T.
2. So, Siu-Ian (Amy)
3. Kim, Dae-Young
4. Morrison, Alastair M.


U: Tourism management : research - policies - practice. Vol. 28 (2007), No. 6. - 1408-1416.

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