Govers, Robert
Projected destination image online: website content analysis of pictures and text / Robert Govers, Frank M. Go.
KST: 733; KST: 4222
* web stranice * image i marka (brand)
* znanstveni članak
* destination image * identity and culture * content analysis * online marketing
* web pages * image and brand
1. Go, Frank M.
U: Information technology & tourism : applications, methodologies, techniques. Vol. 7 (2005), No. 2. - 73-89.