Puczko, Laszlo
      Old city, new image: perception, positioning and promotion of Budapest / Laszlo Puczko, Tamara Ratz, Melanie Smith. - 2007.

KST: 81-5-1; KST: 81-22; KST: 4222; KST: 1025HU
* gradski turizam * turizam naslijeđa * image i marka (brand) * Mađarska
* znanstveni članak
* Budapest * post-socialist cities * image * perceptions * branding

* urban tourism * heritage tourism * image and brand * Hungary

1. Ratz, Tamara
2. Smith, Melanie


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 22 (2007), No. 3-4. - 21-34.

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