Sign.: T-4222
Jaffe, Eugene D.
     National image & competitive advantage : the theory and practice of place branding / Eugene D. Jaffe, Israel D. Nebenzahl. - 2nd. ed. - Copenhagen : Copenhagen Business School Press, 2006. - 238 str. ; 23 cm
ISBN 87-630-0172-1.

KST: 4222; KST: 52; KST: 111-1-1
* image i marka (brand) * turistički resursi * knjige

* image and brand * tourist resources * books

1. Nebenzahl, Israel D.


Inv. br.: k2007/191

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