Miller, Mark M.
      In search of competitive advantage in Caribbean tourism websites: revisiting the unique selling proposition / Mark M. Miller, Tony L. Henthorne. - 2006.

KST: 363-2; KST: 733; KST: 1052
* marketing destinacija * web stranice * Srednja Amerika i Karibi
* znanstveni članak
* USP * unique selling proposition * Caribbean tourism * advertising * destination marketing

* destination marketing * web pages * Central America and the Caribbean

1. Henthorne, Tony L.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 21 (2006), No. 2. - 49-62.

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