Legohérel, Patrick
      Market segmentation in the tourism industry and consumers' spending: what about direct expenditures? / Patrick Legoherel, Kevin K. F. Wong.

KST: 313; KST: 341; KST: 1043
* segmentacija * turistička potrošnja - općenito i značajke * Istočna Azija i Pacifik
* znanstveni članak
* direct expenditure * segmentation * CHAID * regression * Hong Kong

* segmentation * tourist expenditure - general and characteristics * East Asia and the Pacific

1. Mair, Heather L.
2. Wong, Kevin K. F.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 20 (2006), No. 2. - 15-30.

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