Innovative marketing communications: strategies for the event industry / Paul Weeks. - 2007.

KST: 81-19; KST: 363-3
* manifestacijski turizam * marketing u turizmu - ostalo
* prikaz knjige

* event tourism * marketing in tourism - other

1. Masterman, G. - - autor djela koje se prikazuje
2. Wood, E. H. - - autor djela koje se prikazuje
3. Weeks, Paul - - autor prikaza


U: Tourism management : research - policies - practice. Vol. 28 (2007), No. 4. - 1164-1165.

---