Hsu, Cathy H. C.
Reference group influences amogn Chinese travelers / Cathy H. C. Hsu, Soo K. Kang, Terry Lam. - 2005.
KST: 422; KST: 3223-1-1; KST: 31
* psihologija turizma * ponašanje potrošača * istraživanje tržišta
* znanstveni članak
* reference group influence * benefits sought * Chinese travelers * perceived behavioral control * segmentation
* psychology of tourism * consumer behaviour * market research
1. Kang, Soo K.
2. Lam, Terry
U: Journal of travel research. Vol. 44 (2005/06), No. 4. - 474-484.