Wang, Youcheng
      Identifying the success factors of web-based marketing strategy: an investigation of convention and visitors bureaus in the United States / Youcheng Wang, Daniel R. Fesenmaier.

KST: 663-3; KST: 733; KST: 363-3; KST: 1051
* turistički informativni centri * web stranice * marketing u turizmu - ostalo * Sjeverna Amerika
* znanstveni članak
* convention and visitors bureaus * Internet marketing * information technology * success factors

* tourist information centres * web pages * marketing in tourism - other * North America

1. Fesenmaier, Daniel R.


U: Journal of travel research. Vol. 44 (2005/06), No. 3. - 239-249.

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