Segmenting motivation / Allan B. de Guzman... [et al.]. - 2006.

KST: 4221; KST: 31
* motivacije * istraživanje tržišta
* stručni članak

* motivations * market research

1. de Guzman, Allan B.
2. Leones, Jeanette D.
3. Tapia, Kathleen Kate L.
4. Wong, Wellington G.
5. de Castro, Belinda V.


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 33 (2006), No. 3. - 863-867.

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