Alvarez, Maria
Explorers versus planners : a study of Turkish tourists / Maria Alvarez, Gülden Asugman. - 2006.
KST: 3223-1-1; KST: 31; KST: 1023TR
* ponašanje potrošača * istraživanje tržišta * Turska
* znanstveni članak
* information search * internet * exploratory behavior * risk-taking * segmentation
* consumer behaviour * market research * Turkey
1. Asugman, Gülden
U: Annals of Tourism Research : a Social Sciences Journal. Vol. 33 (2006), No. 2. - 319-338.