Peters, Mike
      The management of city events: the case of "Bergsilvester" in Innsbruck, Austria / Mike Peters, Birgit Pikkemaat.

KST: 81-19-1; KST: 81-2-2; KST: 1025AT
* spektakli, mega-events * zimsko-sportski turizam * Austrija
* znanstveni članak
* city marketing events * success factors * Alpine tourism

* mega-events * winter-sports tourism * Austria

1. Pikkemaat, Birgit


U: Event management : an international journal. Vol. 9 (2004), No. 3. - 147-153.

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