Morgan, Nigel J.
      (PR)omoting place: the role of PE in building New Zealand's destination brand relationships / Nigel J. Morgan, Annette Pritchard.

KST: 4222; KST: 622-4; KST: 3321; KST: 106
* image * odnosi s javnošću * destinacija * Australija i Oceanija
* znanstveni članak
* public relations * tourism destinations * branding * promotion * the WWW * New Zealand

* image * public relations * destination * Australia and Oceania

1. Pritchard, Annette


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 12 (2005), No. 1-2. - 157-176.

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