Smith, Michael F.
      Spotlight events, media relations, and place promotion: a case study / Michael F. Smith.

KST: 81-19-1; KST: 662-4
* spektakli, mega-events * odnosi s javnošću
* znanstveni članak
* spotlight events * event management issues * place issues

* mega-events * public relations

U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 12 (2005), No. 1-2. - 115-134.

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