Three representative market segmentation methodologies for hotel guest room customers / Kyoo Yup Chung ... [et al.]. - 2004.

KST: 31; KST: 712; KST: 2221
* istraživanje tržišta * turistička statistika - teorija i metododološki problemi * hotelijerstvo
* znanstveni članak
* market segmentation * industry data segmentation * benefit segmentation * CHAID

* market research * tourism statistics - theory and methodological problems * hotel industry

1. Chung, Kyoo Yup
2. Oh, Seok Youn
3. Kim, Seong-Seop
4. Han, Seung Youb


U: Tourism management : research - policies - practice. Vol. 25 (2004), No. 4. - 429-441.

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