Bloom, Jonathan Z.
Market segmentation : a neural network application / Jonathan Z. Bloom. - 2005.
KST: 31; KST: 1034
* istraživanje tržišta * Južna Afrika
* znanstveni članak
* segmentation * SOM neural neural network * input-output analysis * sensitivity analysiss * deployment
* market research * South Africa
U: Annals of Tourism Research : a Social Sciences Journal. Vol. 32 (2005), No. 1. - 93-111.