Kim, Woo Gon
      Effects of an online virtual community on customer loyalty and travel product pruchases / Woo Gon Kim, Chang Lee, Stephen J. Hiemstra.

KST: 3223-1-1; KST: 4221-4; KST: 73
* ponašanje potrošača * preferencije * informatika i turizam
* znanstveni članak
* online virtual community * travel * loyalty * travel product purchases * memebership

* consumer behaviour * preferences * tourism and informatics

1. Lee, Chang
2. Hiemstra, Stephen J.


U: Tourism management : research - policies - practice. Vol. 25 (2004), No. 3. - 343-355.

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