Sung, Heidi H.
      Classification of adventure travelers: behavior, decision making, and target markets / Heidi H. Sung.

KST: 81-23-4; KST: 31; KST: 3223-1-1
* pustolovni turizam * istraživanje tržišta * ponašanje potrošača
* znanstveni članak
* adventure travel * market segmentation * consumer and travel behavior * traveler typology

* adventure tourism * market research * consumer behaviour

U: Journal of travel research. Vol. 42 (2003/04), No. 4. - 343-356.

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