Getz, Donald
      Media management at sport events for destination promotion: case studies and concepts / Donald Getz, Sheranne Feirley.

KST: 81-19-1; KST: 434-1; KST: 663
* spektakli, mega-events * sport * turistička propaganda i informiranje - posebna pitanja
* znanstveni članak
* sport events * media management * destination promotion * image making * co-branding * Gold Coast, Australia

* mega-events * sports * tourism publicity and information - specific issues

1. Fairley, Sheranne


U: Event management : an international journal. Vol. 8 (2003), No. 3. - 127-139.

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