Morais, Duarte B.
      Toward the operationalization of resource investments made between customers and providers of a tourism service / Duarte B. Morais, Sheila J. Backman, Michael J. Dorsch.

KST: 651; KST: 31
* investicije * istraživanje tržišta
* znanstveni članak

* investments * market research
* resource investment * customer relationship * scale development

1. Backman, Sheila J.
2. Dorsch, Michael J.


U: Journal of travel research. Vol. 41 (2002/03), No. 4. - 362-374.

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