Ateljević, Irena
      From a "Thermal wonderland" to a place of "full of surprises" : reinventing the destination of Rotorua, New Zealand / Irena Ateljević.

UDK: 338.486 (931):338.483.11(931)

KST: 363-2; KST: 215; KST: 106
* marketing destinacija * turizam i regionalni razvoj * Australija i Oceanija
* znanstveni članak * review

* destination marketing * tourism and regional development * Australia and Oceania
* reinvention * local government * private-public alliances * destination marketing * Rotorua * New Zealand

U: Tourism : an international interdisciplinary journal. Vol. 50 (2002), No. 4. - 383-394.

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